Audience experience: how to make badminton more attractive
Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to...
Girls wanted! How to attract girls to badminton
"Girls wanted, no experience required, age not an issue."
Most badminton associations and badminton clubs are concerned about the decline of girls involved in badminton. ...
State of badminton in Africa – time to look at serious growth
In badminton terms, the African continent offers very serious growth opportunities. In North Africa, it seems that the sport of badminton is growing in...
How to attract senior citizens and adult beginners to badminton. It may be life-changing.
For senior citizens, badminton can be life-changing. For badminton clubs and associations, getting senior citizens involved might be a godsend. For adult beginners and...
Take good care of your shuttlecocks – soon the supply might run out
Don't take your favorite feather shuttlecocks for granted. Because sooner or later you may have to get used to playing with a different kind...
