Has BWF’s initiative to promote AirBadminton worked out?

BWF has been pushing airbadminton since its launch in 2019. The idea behind AirBadminton is to get more people involved with badminton. But has this alternative to indoor badminton caught on?

airbadminton

The Rise of AirBadminton: A Global Outdoor Revolution Since 2019

Since its launch in May 2019, AirBadminton has transformed the landscape of badminton, evolving from a novel concept into a globally recognized outdoor sport.

Initiated by the Badminton World Federation (BWF), this innovative variant has expanded the sport’s accessibility, allowing it to be played on diverse surfaces such as hard courts, grass, and sand.

By introducing the wind-resistant AirShuttle and tailored court dimensions, AirBadminton has opened new avenues for participation in parks, beaches, and public spaces worldwide.

This report explores the advancements of AirBadminton since its inception and identifies the countries that have integrated it as a regular fixture in their sporting cultures.

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Genesis and Objectives for AirBadminton

AirBadminton was formally launched on May 13, 2019, at a ceremony in Guangzhou, China, in collaboration with HSBC, the BWF’s Global Development Partner.

The initiative was the result of five years of research and development, conducted in partnership with the Institute for Sports Research (ISR) at Nanyang University, Singapore. The primary innovation was the AirShuttle, a shuttlecock designed to withstand wind, enabling consistent outdoor play.

The BWF’s goal was to make badminton more inclusive, aligning with its strategic objective of “putting a badminton racket in the hands of as many people as possible” (Why AirBadminton?).

The sport’s design caters to players of all ages and abilities, with courts adapted for hard, grass, and sand surfaces. Unlike traditional badminton, AirBadminton features a 2-meter dead zone near the net to account for the AirShuttle’s heavier flight characteristics, encouraging rallies and reducing net shots (AirBadminton Guidelines). This accessibility has been key to its appeal, particularly in regions where indoor facilities are scarce.

Early AirBadminton Milestones (2019)

The first year of AirBadminton was marked by rapid adoption and experimental events across several countries:

  • Finland: In August 2019, Finland hosted the first tournament at the Sunsets Kuopio festival, the country’s largest outdoor sports and entertainment event. Over 60 players participated in a three-day competition featuring 108 matches across singles, doubles, mixed doubles, and the new triples format. The event tested the sport’s operational aspects and showcased its potential in diverse climates (AirBadminton Tournament Debuts).
  • Malaysia: In October 2019, the Badminton Association of Malaysia (BAM) organized an exhibition during National Sports Month, introducing the sport to local communities and highlighting its outdoor appeal (AirBadminton Begins).
  • United Arab Emirates (Dubai): Also in October 2019, the Dubai Sports Council hosted the first AirBadminton tournament in the Middle East as part of the Dubai International Challenge. This event validated equipment, regulations, and tournament formats, positioning Dubai as a regional hub (AirBadminton Begins).
  • Singapore: The Singapore Badminton Association planned an event in November 2019 alongside the Singapore Youth International Series, integrating the new variant into existing competitions (AirBadminton Begins).
  • China: Following the launch, the BWF and HSBC announced the HSBC Guangzhou AirBadminton Legacy Project in December 2019. This initiative aimed to construct permanent AirBadminton courts across China, ensuring public access and fostering long-term adoption (AirBadminton Begins).

These early events demonstrated AirBadminton’s versatility and appeal, setting the stage for broader global expansion.

Growth and International Recognition (2020–2023)

The BWF’s Strategic Plan 2020–2024 emphasized the systematic implementation of AirBadminton globally, focusing on developing national structures, competitions, and public courts (High Time for AirBadminton). Key developments during this period included:

Equipment and Commercial Support

The AirShuttle’s final design was approved in January 2020 after testing over 50 prototypes (About AirShuttle). VICTOR, a sponsor of Badminton Oceania, became the first brand to market the AirShuttle, followed by dedicated webshops like airshuttle.one, indicating commercial traction (AIRBADMINTON – Badminton Oceania).

In 2024, the BWF launched the AirBadminton National Tournaments – Equipment Support Programme, providing Member Associations with AirShuttles and competition kits to organize national championships (BWF Equipment Support).

International AirBadminton Tournaments

In August 2021, the Netherlands hosted the Nightwatch Nations Cup, the first international AirBadminton country tournament. Held in Utrecht, the event featured teams from Belgium, Germany, and France competing in a team relay format with women’s doubles, men’s doubles, mixed doubles, and triples.

This tournament highlighted AirBadminton’s growing international appeal (Nightwatch Nations Cup).

Multi-Sport Event Debut

AirBadminton achieved a significant milestone in 2023 when it debuted at the ANOC World Beach Games in Bali, Indonesia. As one of four new sports, it attracted global attention alongside beach sprint rowing, 3×3 basketball, and surfing (World Beach Games). Additionally, the sport was included in the African Beach Games 2023, signaling its expansion into new continents (AirBadminton Update).

Regional Promotion

Badminton Oceania has actively promoted AirBadminton, emphasizing its suitability for the region’s diverse landscapes. While specific national tournaments in Oceania are not detailed, the region’s engagement suggests potential for growth in countries like Australia and New Zealand (AIRBADMINTON – Badminton Oceania).

Countries with Regular AirBadminton Fixtures

Several countries have integrated AirBadminton into their sporting ecosystems, hosting regular events or establishing infrastructure:

Country Key Developments Evidence of Regular Fixtures
China HSBC Guangzhou AirBadminton Legacy Project launched in 2019 to build permanent courts. Permanent courts ensure public access, suggesting regular use in community spaces.
Malaysia Hosted an exhibition in 2019 during National Sports Month. Integration into national sports initiatives indicates ongoing events.
Singapore Planned AirBadminton event in 2019 alongside Youth International Series. Regular inclusion in badminton competitions suggests sustained adoption.
Finland Hosted the first AirBadminton tournament in 2019 at Sunsets Kuopio festival. Potential for recurring outdoor events, given the festival’s prominence.
Netherlands Organized the Nightwatch Nations Cup in 2021, the first international tournament. Leadership in international events points to regular national competitions.
UAE (Dubai) Hosted the first regional tournament in 2019 as part of Dubai International Challenge. Early adoption and regional hub status suggest ongoing tournaments.

Emerging Regions

  • Oceania: Badminton Oceania’s promotion highlights AirBadminton’s potential in countries like Australia, New Zealand, and Pacific Island nations, though specific national tournaments are not documented (AIRBADMINTON – Badminton Oceania).
  • Africa: The inclusion of AirBadminton in the African Beach Games 2023 indicates growing interest, with potential for national-level adoption in the future (AirBadminton Update).

Challenges and Limitations

Despite its progress, AirBadminton faces challenges in achieving widespread adoption.

The lack of detailed data on national tournaments in some regions, such as Oceania and Africa, limits the ability to confirm regular fixtures. Additionally, the sport’s reliance on specialized equipment like the AirShuttle and portable nets may pose barriers in resource-constrained areas (AirBadminton – DIE ALTERNATIVE). The BWF’s equipment support program aims to address this, but its impact remains to be fully realized.

Future Prospects for AirBadminton

The BWF’s ongoing commitment, evidenced by the 2024 equipment support program and updated competition regulations, positions AirBadminton for further growth (BWF Equipment Support). The sport’s inclusion in multi-sport events enhances its visibility, potentially attracting more countries to establish regular fixtures. As more Member Associations leverage BWF resources, AirBadminton is likely to become a staple in outdoor sports globally.

Conclusion

Since its launch in 2019, AirBadminton has evolved into a dynamic outdoor sport, breaking the barriers of traditional indoor badminton. Countries like China, Malaysia, Singapore, Finland, the Netherlands, and the UAE have embraced it, hosting tournaments and integrating it into their sporting cultures.

With the BWF’s continued support and the sport’s growing presence in international events, AirBadminton is poised to inspire more people to play badminton in more places, fulfilling its mission of accessibility and inclusivity.

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Oliver Shepherd

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