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Viktor Axelsen North America Tour – exhibition matches

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Viktor Axelsen recently toured North America. The world number 1 played exhibition matches and did his best to help promote the sport of badminton.

Exhibition match – Viktor Axelsen vs. Brian Yang (Canada)

Brian Yang is a young Canadian badminton player currently ranked in the top 32 of the BWF World Ranking. Brian has trained with Victor in Dubai on numerous occasions. Thanks to Youtuber “Feedmydog” for sharing this video

Victor Axelsen playing an exhibition match at Richmond Olympic Oval in Richmond, BC Canada

Viktor Axelsen North America tour in Seattle, Washington

Viktor Axelsen Exhibition Event in Washington (State) was hosted by Derrick Ng. In this video, you see a glimpse of Axelsen’s game against William Hu (the highest ever MS rank is 317). While he did his best, it is fair to say that William Hu was a bit overmatched by the tall Dane.

Thanks to Austin Hunter for posting. Check out his channel for more badminton videos

Viktor Axelsen Q&A from Audience, Richmond, BC, Canada

At the venue near Vancouver, Viktor answered questions from the audience in Chinese and English.

Axelsen impressed the audience when he answered questions in Chinese. Thanks to Peter in Vancouver for uploading this and other videos

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First All-England tournament 1899 – badminton history

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This is an exact transcript of an article in The Field, The Country Gentleman’s Newspaper, from April 8, 1899. The article sums up the preparation going into organizing the first All-England tournament and reviews the matches that took place on April 4, 1899.

One year prior, on 10 March 1898, Guildford Badminton Club organized the first-ever Open Badminton Tournament. This was such as success that the Badminton Association of England decided to organize its own event in April of 1899. Mr. Percy Buckley had been instrumental in organizing the Guildford tournament. The same Mr. Buckley likely also conceived the idea of the first open badminton tournament. In any event, as the President of the Badminton Association, Mr. Percy Buckley was also very much involved in the 1899 tournament in London.

Badmintonspeak.com would like to shed light on the history of the sport of badminton. We believe it is important to know our history and to pay homage to the pioneers who helped shape the sport of badminton.

What follows is an unedited transcript from the newspaper article in The Field


There has been a great revival of the game of Badminton during the last few years, and the Badminton Association, which had been practically lying dormant for the first half of this decade, has received an infusion of new blood of late, which has had the effect of stirring it to a state of healthy activity.

The article about the first-ever All-England tournament in 1899

The game is now extremely popular in the neighbourhood of London, and at the present time, no fewer than nine suburban clubs are affiliated to the Association out of a total list of thirty.

These do not by any means represent the full strength of the clubs in the vicinity of the metropolis; there are, in point of fact, a great many more which have no connection at all with the Association, but it is hoped that the success which has attended the efforts of the Association may induce all clubs of any standing which have not already done so to throw in their lot with the rest.

Preparing the first All-England tournament

On April 4, when, for the first time a tournament was held in London open to affiliated clubs under the direct auspices of the Association, there was some difficulty experienced as to the choice of a suitable hall in which to bring off the event, but finally it was decided to fix upon the London Scottish Drill Hall, James’s Street, Westminster, which had the advantage of being large, lofty, well lighted, and conveniently near most of the railway stations.

Ladies’ doubles, gentlemen’s doubles, and mixed doubles were down on the programme, and the notices which were sent out by the committee to the secretaries of the affiliated clubs were literally responded to, no less, than twenty-four pairs sending in their names for mixed-doubles, thirteen pairs for the ladies’, and fourteen pairs for the gentlemen’s doubles.

It may be stated at the outset that the tournament proved in every way a more complete success than the committee had dared to hope for, both in regard to the number of entries and the quality of play, which was of a very high order, and, as a direct result, it has already been decided to make it an annual event, with this difference, that, instead of being a one day’s fixture, it will extend over two, and handicaps will in all probability be included in the future.

Undoubtedly much of the success was due to the untiring manner in which Mr. St. John carried out the secretarial duties, and the able way in which he looked after the details of the match. With him and Mr. Buckley, secretary of the Guildford Badminton Club and President of the Association, threw himself heartily into the scheme, showing his appreciation in a substantial manner by presenting a challenge cup for the gentlemen’s doubles and a pair of miniature silver racquets for the ladies’ doubles.

The Ealing Badminton Club gave the other challenge cup for the men’s doubles, whilst Mr. Vidal, of the Norwood Club, and Mr. Bennett Fitch, a member of the Ealing Club, generously offered challenge cups for the mixed doubles.
According to the conditions of the match, the challenge trophies are to be won three years consecutively by the same pair before becoming their absolute property, or four years in all.

Messrs Hart and George William Vidal, who are well known in the Lawn Tennis world as the holders of the All England Veterans’ Doubles, devoted their time and services most generously to the cause. The care to which they bestowed upon the weighing, trimming, and strengthening of the shuttlecocks alone entitles them to the gratitude of all who took part in the play. Here it may be as well to state that shuttlecocks have by no means improved to the same extent as have other implements of the game, and that, although the bats and nets are as near perfection as can be expected, shuttlecocks of equal size, weight, and uniform strength still remain to be invented.

The matches at the first All-England tournament

In addition to the challenge trophies mentioned above, first and second prizes, valued at 2 guineas and 1 guinea respectively, were given to the winners and runners-up of each event.

Play was timed to commence at 10 a.m., but owing to the intervention of the Easter holidays it was close upon eleven when the tournament was started with the ladies’ doubles and men’s doubles, two courts being set apart for each sex.
Once a start was made, however, everything went on without a hitch, and the last event of the day – the finals of the mixed doubles – was finished soon after 7.30 p.m.

Though the tournament had not been advertised, there was a good gathering of spectators ranged around the two galleries, from which a perfect view of the games could be obtained, and so much interest was manifested by them that it was not until quite late in the afternoon that they began to thin out.

The mixed doubles All-England 1899 competition

The mixed doubles were played in two divisions, the idea being that by doing so the two best pairs would be more likely to meet in the final. Whether this object was attained is at least doubtful, but there was no lack of exciting struggles, the keenest being those between Mrs. Cammell and Massey, and miss Julia Margaret “Daisy” St. John and Oakes. The last named pair were undoubtedly the best couple, and thoroughly deserved their win: but it is almost certain, from the form they showed in the semi-finals that, had Miss Harvey and Cambell been drawn in the first division, they would have met the winners in the final round.

At one time during the match against the Norwood pair Oakes was off colour and palpably distressed, in addition to which he was seized with cramp; still he managed to pull himself together just when he and his partner were on the very verge of losing, and turned the tables altogether.
Miss St. John played throughout with great steadiness, and Miss Hardy and Campbell have probably never made such a strong show before. The combination was splendid; indeed, it is hard to say which played the better of the two. During the first two games they had all the best of matters, but Oakes rose to the occasion in the third and pulled his partner and the match out of the fire.

Miss Lucas and E.C. St. John had a desperate tussle with Mrs. Cambell and Massey in the second round of the first division, the way in which Miss Lucas got up Massey’s terrific smashes, again and again, calling forth repeated rounds of applause from the spectators, but her partner, although he played manfully, was dead out of practice, and they succumbed at last.

Mrs. Cammel was obviously stale, and displayed much inferior form to which she is accustomed to show, and Miss Collins and Lincoln were able to gain a comparatively easy victory over her and her partner in the semi-final, whilst Miss St. John and Oakes – the latter of whom had come back to brilliant form – disposed of the Guildford pair in startling fashion.

The men’s doubles – first All-England in 1899

Some excellent play was witnessed in the men’s doubles; but Oakes and Murray carried too many guns for the others, the only pair giving them any trouble being Hay and Saunders. Oakes’s play throughout was admirable, and aroused the admiration of the opponents as well as the spectators, his judgment in divining where the shuttlecock was coming, the ease with which he got about the court, his cross shots, drops over the net, lobs to the back of the court, and tremendous smashes, quite eclipsing the play of any other man, whilst his graceful style enhanced the beauty of his strokes.

Massey was a fitting partner for his club mate, with his enormous reach and hard hitting, both of them showing great judgment in placing, and they quite outclassed their opponents. Perhaps the next best pair were Campbell and Hanson, though the latter trusted too much to drop shots, which did not always clear the net. It was to be regretted that Buckell and Hillier, from Romsey; and Mellersh and Collier, from Guildford, had to scratch at the last moment, as both pairs are far from average.

Ladies doubles at first All-England tournament

On the play in the Ladies’ Doubles nothing but praise can be bestowed, and the palm must undoubtedly be awarded to the two Devonshire pairs who were left together in the final round. These four ladies were quite in a class by themselves. Their style was far from showy, but it was something more to the point – deadly.

As a natural consequence of their superiority, they found themselves in opposition in the final round, when the hardest set of the day was played, though it consisted of but two games, and those imagine that ladies are incapable of prolonged exertion would have their eyes opened. Both pairs played with the greatest coolness and determination, but the marked supericrity of Miss Lucas turned the scale in favour of her side after an almost interminable struggle. Her hitting and brilliant powers of defence were a revelation; no kind of stroke seemed to come amiss her, and if she could only cultivate a more deadly smash, she would, at times, be unplayable.

Miss Graeme, her partner, though not so sound, was quite as steady, and combined with her in a wonderful way in the game, both when attacking and defending. Their opponents, the Misses Theobald and Thomson (Ethel Thomson Larcombe), were scarcely inferior as a pair, and their combination was, if possible, of an even higher order; but Miss Lucas was equal to taking more than her fair share of the work wherever her partner wanted relief, and she clearly showed herself to be individually far and away the strongest lady player in the hall.

The win of the four Devonshire ladies was a very popular one, as it came as a just reward for their pluck in travelling so far to support the tournament, especially as they could get no men from their clubs to join them. (END OF ARTICLE)

Facts about players at the first All-England championship

Irish Open 2022: Denmark and Japan dominated the finals

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The Irish Open 2022 sponsored by AIG and FZ Forza is a BWF international challenger tournament. The finals were dominated by players from Denmark (4 finals) and Japan (3 finals). Only 3 of the 10 finalists were seeded.

Here follows a quick summary of the Irish Open 2022 BWF International Challenge badminton tournament.

Top seed Mia Blichfeldt didn’t make the final in WS

Japan’s rising star Riko Gunji won in Dublin at Irish Open 2022

Seeded number 1, Mia Blichfeldt (Denmark) made it to the semifinals where she was defeated in three sets by 6th seed Riko Gunji of Japan. Second seed Yvonne Li of Germany was ousted by Natsuki Nidaira of Japan.

The ladies’ singles final was a showdown between Riko Gunji and Natsuki NIDAIRA two Japanese women’s singles players.

The winner in women’s singles at the Irish Open 2022 was Riko Gunji. She beat her compatriot in straights sets (21-13, 21-11)

Local hopeful Nhat Nguyen lost a memorable match in MS

Second seed Nhat Nguyen of Ireland was defeated by Su Li Yang of Chinese Taipei in the first round. The two played what was perhaps the most memorable match of the tournament. (Watch it here on Badmintoneurope.tv). Su Li Yang would go on to lose Viktor Svendsen (Denmark) in the 3rd round.

The first seed, H.K.Vittinghus (Denmark), canceled his participation. Fourth seed Mads Christophersen (Denmark) lost to Yeoh Seng Zoe in the second round. Third seed Brice Leverdez (France) lost to Ditlev Jaeger Holm (Denmark).

The final was played between Magnus Johannesen (Denmark) and rising star Lin Chun-Yi from Chinese Taipei.

The Irish Open 2022 winner in men’s singles was Magnus Johannesen of Denmark in straight sets (21-14, 21-17)

Mixed-doubles surprise at Irish Open

German top seed Lamsfuss / Lohau pulled out. A Danish mixed-doubles pair Andreas Søndergaard and Iben Bergstein were promoted from qualifiers. Lo and behold, they made it all the way to the final without loss of sets (games). None of the other top seeds managed to defend their position. The second seed Mikkelsen/Søby (Denmark) was defeated by Mairs/Moore (England) and the third seed Jansen/Efler (Germany) was ousted by Danish pair Thyrri/Magelund.

The final was played between Andreas Søndergaard / Iben Bergstein (Denmark) against England’s YouTube influencer lovebirds Gregory Mairs / Jenny Moore (famous for their Badminton Insight channel on YouTube).

The final was won by Gregory Mairs / Jenny Moore in straight sets (21-13, 21-16). Congratulations to the symphatic mixed-doubles pair from England.

Men’s double trouble in Dublin concluded with a noisy final

The men’s double final was a noisy affair.

The number 1 seed Lamsfuss/Seidel (Germany) did not compete. Second seed Lane/Vendy (England) lost in the first round. Third seed Corvee/Labar (France) were ousted by Danish pair Søndergaard/Toft. Finally, the talented Grimley twins of Scotland – seeded 4 – having ousted two pairs from Denmark in the first and second rounds, lost in the third round to Lin/Su of Chinese Taipei.

So none of the top-seeded double pairs made it to the final.

The final was a matter between the Japanese pair Endo/Takei and Frederik Søgaard/Rasmus Kjær from Denmark. The latter is a relatively new constellation on a quest to improve their BWF ranking.

The winner of the Irish Open men’s doubles was Endo/Takei. They won the final in straight sets.

Women’s doubletwo top 100 pairs made it to the final

Busch / Schultz from Denmark finished runner-ups at the Irish Open 2022

Another cancellation from a German pair. In women’s doubles, the number 1 seed Lohau/Efler withdrew. The second seed, the French hopefuls Tran/Lambert, were on the losing side in the third round. They were overpowered by Chinese Taipei’s Chang/Yang.

The recent winners of the Czech Open 2022, Denmark’s 3rd seed Christine Busch and Amalie Schultz strolled through the first rounds winning every match comfortably in straight games. The same can be said for their opponent in the final. Chang/Yang also won all matches without conceiving a game. So all is set for a reasonably exciting final between Denmark’s number 49 and Taipei’s number 77 on the BWF ranking list.

The winner of the Irish Open 2022 women’s double was Chang Ching Hui/Yan Ching Tun. They overpowered the pair from Denmark in three games – 19-21/21-12/21-19.

Great international challenge tournament in Dublin

The Irish Open 2022 took place in Dublin, Ireland.

Our player sources tell us that the tournament was well organized. All matches – including the qualification rounds – were streamed live on Badmintoneurope.tv

The benefits of playing badminton – infographic

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There are many benefits associated with playing badminton. For starters, it is fun for players on all levels. Secondly, the health benefits of playing badminton are well documented. Unlike many other sports, playing badminton gives you a full-body workout.

Finally, it is easy to get started with badminton. You can rent or borrow a badminton racquet, rent a court for an hour, buy a few shuttlecocks (birdies), and enjoy. If it turns out you wish to continue playing badminton, do make sure you get some proper badminton shoes.

Have a look at this infographic explaining some of the benefits of playing badminton. Subscribe to Badminton Speak for more tips, stories, and in-depth player interviews.

Badminton benefits infographic

More badminton benefits

There are many more benefits of playing badminton. Here are just a few:

Badminton improves muscle strength
Badminton boosts your muscle strength making you strong and fit. The continuous movements from here to there build up your muscle mass. A regular badminton session will tone your muscles nicely. Badminton also boosts up your core muscles, calves, quads, and hamstrings.

Strengthens your bones
Regular badminton exercise will gradually reduce the risk of bone fractures. The back-and-forth movements of hands, legs, and arms, develop calcium matrix in your bones strengthening the bones within. This also enhances your physical appearance. But, alas, you won’t get pumped like a body-builder 😉

Helps with weight loss
Fed up with starving diets and low calories in your quest to lose weight? Then start burning calories by engaging in a badminton match or a badminton training session. Depending on your level and intensity, just one hour of badminton will burn anywhere between 300-600 calories. How’s that for an added bonus…

Increase your lung capacity
A regular badminton match increases your lung capacity. The lung capacity of a badminton player is higher compared to a normal person. It is our Adrenal hormones that indirectly affect the respiratory system. This indirect connection links with your medulla oblongata making your lungs work more quickly, with pace. Ironically the play which rushes your lungs to catch enough breath while playing enhances your lung capacity!

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Speak badminton like a pro – the essential badminton vocabulary

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Learn to speak badminton like a pro in English. Here’s a list of the essential badminton vocabulary in English. Admittedly we’ve left out some of the most obvious terms. See more badminton tips here

Time needed: 5 minutes

Read all terms a couple of times and you’ll soon be using badminton lingo like a pro.

  1. Baseline – badminton court term. Is also known as the back boundary line

    The baseline is the back boundary line at each end of the court. It runs parallel to the net. Placing the shuttlecock directly at the baseline is really good. The illustration below indicates measurements in meters, centimeters, and millimeters.
    Badminton court terminology

  2. Bird or birdie

    The bird or birdie is another name for the shuttlecock. Some people also refer to the birdie as the ball or the shuttle.

  3. Carry

    To carry the shuttle is also referred to as a sling or throw, in which the shuttle is caught and held on the racket and then slung during the execution of a stroke. And that’s a fault in badminton. If you carry the shuttle, a point is awarded to your opponent.

  4. Centre line (or center line)

     That’s the line perpendicular to the net. It separates the left and right service courts. (see illustration under baseline)

  5. Clear

    That’s a basic badminton shot. A clear is when you hit the shuttle deep into the opponent’s backcourt. Being able to clear from your own backcourt to the opponent’s backcourt is very important. If your clear shot is too short, your opponent is given an (easy) opportunity to attack.

  6. Drive

    A drive is a fast and low shot that makes a horizontal flight over the net. If played correctly it will force your opponent to hit an upward return, giving you an immediate opportunity to attack.Badminton shot drive

  7. Drop

    Drop shot badminton
    Most often a shot hit smoothly and with finesse to fall close to the net on the opponent’s side. But it can also be a fast drop shot, which travels down steeply, but is faster, and therefore lands further from the net. If your opponent is using deception drop shots, it can be quite tricky to read. Check our YouTube Channel for tips

  8. Fault

    A violation of the playing rules, either in serving, receiving, or during play. If you watch badminton live or on TV, you’ll often hear the referee call out “fault” when a player fails to return the birdie to the opposing player’s side.

  9. Flick (most often flick serve)

    A quick wrist and forearm rotation that might surprise your opponent by changing an apparently soft shot into a faster passing one. It is also part of the many deception shots. Often used when serving and at the net.Badminton flick serve

  10. Forecourt

    The front third of the badminton court, between the net and the short service line. A good place to be if your technique is really good.

  11. Hairpin net shot

    Shot made from below and very close to the net with the shuttle rising, just clearing the net, and then dropping sharply down the other side. The shuttle’s flight approximates the shape of a hairpin. Lots of players apologize if the shuttlecock touches the net before it lands on the opponent’s side. Check our YouTube Channel for tips

  12. Halfcourt Shot 

    A shot hit low and to midcourt, used effectively in doubles against the up-and-back formation.

  13. Kill

    A fast downward shot that cannot be returned; also referred to as a putaway.

  14. Let

     A legitimate cessation of play to allow a rally to be replayed. Often happens if one player serves, and the opponent did not yet indicate they were ready to receive the serve.

  15. Long service line

    In singles, the back boundary line. In doubles a line 2 l/2 feet inside the back boundary line. The serve may not go past this line. If it does, it is a fault – assuming, of course, that your opponent doesn’t hit it before it lands on the court 😉

  16. Love all (0-0)

    One of the most beautiful phrases in badminton vocabulary. All games start with love all – meaning each side has 0 points. Badminton love all

  17. Match

    A series of games to determine a winner. Typically a maximum of 3 games are played. A game is also referred to as a set in some languages. Each game is typically played to 21, although variations of the scoring system exist.

  18. Midcourt

    The middle third of the court, halfway between the net and the back boundary line. Subscribe to Badminton Speak to get more BadmintonSpeak.com tips

  19. Net shot

    Shot hit from the forecourt that just clears the net and drops sharply. Check our YouTube Channel for tips on net shotsBadminton net shot

  20. Push shot (also known as put shot)

    A gentle shot is executed by pushing the shuttle with little wrist motion, usually from the net or midcourt to the opponent’s midcourt.

  21. Rally

    This occurs when the players hit the bird back and forth several times before one side scores a point. Rallies are what make badminton so much fun for players at all levels. But make no mistake. Long rallies can be physically exhausting.

  22. Serve or service

    Players put the shuttlecock into play for points by “serving” it to opponents, hitting it over the net into a special part of the court near their opponent. Mastering the serve in both singles and doubles is very important. Badminton serve

  23. Service Court 

    The area into which the serve (service) must be delivered. Different for singles and doubles play.

  24. Short Service Line 

    The line 6 l/2 feet from the net which a serve must reach to be legal

  25. Shuttlecock

    The name for the object that players hit – more commonly known as the birdie or the shuttle. The best ones are made of cork with a crown of feathers in an open conical shape.

  26. Smash

    When a shuttle is floated high into the air, a player has time to unleash a powerful overhand shot straight to the floor of the opposing courtBadminton smash

  27. Wood Shot (or rim shot)

    When the shuttle is hit by the frame of the racket, people refer to that as a wood shot. The name derives from the time when all racquets were made of wood. Interestingly a wood shot was illegal (a fault) until 1953.

Speak badminton in other languages

Many of the words in the badminton vocabulary listed on this page are different in other languages. In Danish, for example, a game is referred to as a set. In English, a match consists of several games, whereas in Danish it takes two sets to win a game. In Danish, the term for a coach is “træner”, which translates to “trainer”.

In the German language, the term for shuttlecock is “der Federball”, which translates roughly to “the feather ball”. A coach is referred to as “der trainer”, which translates to the trainer.

Viktor Axelsen net worth – the money in badminton

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What is the net worth of badminton superstar Viktor Axelsen? That’s a question many people would like to know the answer to.

If you search for Viktor Axelsen’s net worth or the net worth of top badminton players such as Lee Zii Jia, Kento Momota, Anders Antonsen, or others, you will find a long list of websites proclaiming they know the income of these players.

Many websites list a number of players with (bogus) information about their annual earnings and their net worth. They claim they have these figures from reliable sources. That is utter nonsense.

It is nothing more than made-up, make-believe content designed to attract you to these websites. Truth is, no one, except Viktor Axelsen himself and perhaps his inner circle, knows how much Viktor Axelsen is worth.

Unfortunately many websites are (perhaps deliberately) misleading their audience.

Viktor Axelsen’s net worth – don’t believe it

Do not believe everything you read. Especially about something as private and personal as money. This is true for badminton players and just about any other athlete.

There is only one way for anyone to know the earnings of another person. And that’s if they have seen proof in the form of tax returns or similar official documentation.

So, there are very few people who know exactly how much money Viktor Axelsen clears every year. It is also difficult to know exactly how he invests his money, what sort of returns he gets, or, for that matter, how much money he burns every month.

Guessing the income of a badminton player

In my opinion, it is not possible to make an educated guess about a badminton player’s net worth. But it is possible to make an educated guess about an athlete’s annual gross income (that’s income before taxes). So let’s do that for Viktor Axelsen.

– USD 2 million yearly from the main equipment sponsor (Yonex)
– USD 0,5 million yearly from other sponsors
– USD 0,3 million in earnings in 2022 from tournaments
That’s a total yearly income of USD 2,8 million before tax for Viktor Axelsen.

On the expenses side, Viktor is responsible for paying for coaches and trainers, rental of training facilities, travel and accommodation, and a whole host of other costs. My guess is that this leaves Viktor a net amount of around USD 1,8 million per year.

(Bear in mind that your guess is (nearly) as good as mine 🙂

Viktor may have other income streams. Some badminton players make money from their social media accounts, get paid to do exhibition matches, earn royalties from their books, etc. (read about Viktor Axelsens’s latest book here)

As far as income tax is concerned, this varies a lot from country to country. Now that Viktor is a resident of UAE, he is taxed much less than he would be in his native country of Denmark

Many professional badminton players earn money by representing badminton clubs or participating in a badminton league such as PBL in India. While this is currently not the case for Axelsen, players such as Rasmus Gemke, Nhat Nguyen, Marc Caljouw, Line Christophersen, and the Danish men’s doubles team Kim/Anders, are paid by their clubs to participate in team event competitions. Some players even play for several clubs in different countries.

But someone like Viktor may also be exposed to financial risk. For example, Viktor established a supplement and superfood business – VA Health – and also runs a merchandise shop named VA Collection. A business requires investment. And any investment represents risk. If the going gets tough in any business, a player may be forced to invest additional capital, which obviously increases the risk.

Badminton players need to be smart with money

When he contracted Covid, Viktor Axelsen proved his investment prowess.

Badminton players must be smart with their money. Even top badminton players must think hard about how they make and spend money. A typical active badminton career is not very long. The tournament prize money is minuscule compared to tennis or golf. And there is always a very real risk of getting a serious injury, which may dramatically affect the income of any player.

Investing wisely is imperative for badminton players looking to build a good net worth. If players are smart with money, they have a good opportunity of acquiring a substantial fortune by the time they retire.

Speaking about smart investments: When Viktor Axelsen contracted Covid, he chartered an ambulance plane to airlift him back to Denmark. The desired return of that (significant) investment was based on his chances of getting back to training and competition quickly.

Did Viktor Axelsen consider or calculate the PR value of that action? Probably not, but he got an abundance of media coverage. As a result, he strengthened his personal brand. A strong personal brand will help a badminton player increase their earnings.

Viktor Axelsen also learned to speak Chinese. Smart move. This helped him increase his popularity in Chinese-speaking markets, which in turn added to his earning potential.

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Badminton influencers on Instagram – top 9 male singles players

Top 9 badminton influencers on Instagram based on the world ranking

Based on the world ranking in November 2022, Badminton Speak set out to explore how well these top men’s singles players do on Instagram. We found a big difference between the top male badminton influencers and the bottom.

Some players have amassed huge followings, but are struggling to keep their audiences engaged.

A select few have fewer followers but are world-class at engaging their fans. Influencing fans and followers should be a priority, rather than being the most popular Instagram account. After all, having a huge audience means nothing, if the audience isn’t listening, right?

Instagram influencer countdown sorted by best engagement

In the following, we have sorted the list from best to worst based on engagement, not followers or likes. Engagement is defined as the percentage of followers who have actively liked, commented, or shared. The engagement metric is based on the last 18 public posts – it is not a reflection of lifetime engagement. Contact us if you want to know how we did this

#1 – best engagement Lakshya Sen, India

  • World-class engagement rate of 21%
  • 210.000 followers
  • Content mostly about tournaments and a bit bout the lifestyle and personal life of Lakshya Sen.
  • See his Instagram here

#2 – best engagement Rasmus Gemke, Denmark

  • Massive engagement rate of 16,75%
  • Only 14.000 followers on Instagram
  • Clearly, his content is well-received by his fans
  • Rasmus has great potential in terms of reach on Instagram.

#3 – best engagement Kento Momota, Japan

Kento Momota Kandinsky art super series
  • Impressive engagement rate of 13,80%
  • 645.000 followers on Instagram
  • Mostly in Japanese, which would explain why Kento hasn’t hit 1 million + followers.
  • Sadly Kento Momota does not post very often on Instagram.

#4 – best engagement Lee Cheuk Yiu, Hong Kong

#5 – best engagement Chou Tien Chen, Chinese Taipei

#6 – best engagement Anders Antonsen, Denmark

  • Impressive engagement rate of 10,76%
  • 273.000 followers on Instagram
  • Content is mostly badminton-focused, but his content is popular amongst his many fans
  • See his Instagram profile here

#7 – best engagement Loh Kean Yew, Singapore

#8 – best engagement Jonatan Christie, Indonesia

  • Engagement rate of 8,54%
  • A mind-boggling 2,2 million people follow Leonardus Jonatan Christie on Instagram
  • The biggest active audience of all male singles players
  • Lots of interesting posts on Jonatan’s Instagram. And lot’s of profiles pretending to be the real official deal.

#9 – best engagement Lee Zii Jia, Malaysia

  • Engagement rate of 7,64%
  • Impressive 970.000 followers on Instagram
  • Recently a lot of “Lee Zia Jia as a male model” pictures
  • He posts infrequently on Instagram, but his posts seem quite engaging

What about the Instagram badminton influencers?

See the rest of the top 15 in this table. ER is engagement rate. WR is world ranking as of 1st November 2022 according to BWF. These 15 badminton influencers all do their part in making badminton popular.

WRPlayerFollowersERActive fans
last 18 posts
Country
1Viktor Axelsen772,0006.46%49,871Denmark
2Lee Zii Jia970,0007.64%74,108Malaysia
3Anders Antonsen273,00010.76%29,375Denmark
4Chou Tien Chen168,00011.26%18,917Taiwan
5Loh Kean Yew349,00010.57%36,889Singapore
6Anthony Ginting1,600,0006.92%110,720Indonesia
7Jonathan Christie2,200,0008.54%187,880Indonesia
8Lakshya Sen210,00028.04%58,884India
9Kento Momota646,00013.80%89,148Japan
10Kunlavut Vitidsarn00Thailand
11Srikanth Kidambi171,0002.65%4,532India
12Prannoy H.S.73,5003.98%2,925India
13Rasmus Gemke14,00016.75%2,345Denmark
14Lee Cheuk Yiu42,90013.47%5,779Hong Kong
15Ng Ka Long256,0005.66%14,490Hong Kong
Instagram stats for the top 15 on the BWF world ranking men’s singles
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