Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
In this article, sports branding expert Oliver Shepherd offers his branding advice for badminton...
The sale of badminton equipment such as racquets, shuttles, shoes, bags, and badminton-specific clothing seems to be increasing. But who is the market leader and will they manage to stay on top?While a few of...
Badminton fans understandably want to watch their favorite players compete. But often they cannot because badminton matches aren't broadcasted or streamed online> See where to watch badminton on TV or via a streaming service <In...
You may not know it, but Canada has actually produced quite a few great badminton players. But it's been a while since we've seen Canadians at the very top of the world rankings.
Michelle Li was...
Let's be honest. In badminton, it is rare to experience sponsor appreciation. Perhaps because we, the fans and followers of badminton, tend to take sponsors for granted. We shouldn't. Because it is in everyone's interest...
