Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
In this article, sports branding expert Oliver Shepherd offers his branding advice for badminton...
You've seen it many times on TV; a player seemingly unable to make his own decisions on the court, completely relying on coaches to direct the next move of the player. It seems match coaching...
In recent years we've seen Ygor Coelho compete on the global BWF badminton tour. But apart from him, we have not seen but a few Brazilian badminton players compete on the world tour. Oliver Shepherd...
When it happened the first time, the softspoken umpire implored the player to "please do not do that again". When it happened the 5th time, the umpire did nothing. At that point, the player knew...
Indonesia is special in the world of badminton. Badminton success is celebrated with passion. Failures are tolerated but do not sit well with the most fanatic Indonesian badminton fans. Badminton is the national sport of...
BWF has been pushing air badminton since its launch in 2019. But has this alternative to indoor badminton caught on?
The idea behind AirBadminton is to get more people involved with badminton.
Oliver Shepherd has the story.
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Badminton fans understandably want to watch their favorite players compete. But often they cannot because badminton matches aren't broadcasted or streamed online> See where to watch badminton on TV or via a streaming service <In...
