You've seen it many times on TV; a player seemingly unable to make his own decisions on the court, completely relying on coaches to direct the next move of the player. It seems match coaching...
Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
In this article, sports branding expert Oliver Shepherd offers his branding advice for badminton...
Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience - live and online - must improve...
Don't take your favorite feather shuttlecocks for granted. Because sooner or later you may have to get used to playing with a different kind of shuttlecock. Or so the rumor has it. The demand for...
For senior citizens, badminton can be life-changing. For badminton clubs and associations, getting senior citizens involved might be a godsend. For adult beginners and senior citizens, badminton literally can prolong their life.Badminton clubs need a...
In recent years we've seen Ygor Coelho compete on the global BWF badminton tour. But apart from him, we have not seen but a few Brazilian badminton players compete on the world tour. Oliver Shepherd...
