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Why personal branding is key for ambitious badminton players

Creating a personal brand is a surefire way to increase the fanbase, and thereby...

Who dominates sales of badminton equipment around the world?

The sale of badminton equipment such as racquets, shuttles, shoes, bags, and badminton-specific clothing...

Latest articles

Liem Swie King: The King Smash and the Shadows of Glory

Liem Swie King, the Indonesian badminton legend, soared to global fame in the late...

Who Is The White Chinaman of Badminton? Meet former world champion Peter Rasmussen of Denmark

In the high-flying, fast-paced badminton world, few players have left as indelible a mark...

Is this the best men’s doubles match ever played?

Badminton fans habitually call out the best men's doubles match ever played. Naturally, badminton...

What is Gosen badminton racquets and badminton equipment?

Gosen badminton racquets, strings, and accessories are made by the Osaka-based company Gosen. Similar...
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